Delaware Valley Wholesale Florists
Product DetailsThis article is an excerpt from the book, Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company.
How would you like to source product in 12 different countries, bring it to one location and sell it within seven days at a profit? That's a snapshot of how product moves through the wholesale flower channel.
"We're a logistics company that happens to be in the flower business," says Bob Wilkins, CEO of Delaware Valley Wholesale Florists. That description fits a company with the tagline, "We deliver freshness." Consider that this $75-million company with 400 employees moves well over $1 million of perishable products each week into a market area that serves Philadelphia, Baltimore and New York City and the surrounding ...