The 2017 State of E-Commerce in Distribution - Digital Download
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E-commerce in distribution continues to grow, but the industry as a whole is still in the early adoption stage. As participation increases, so does the awareness that e-commerce can’t stand alone.
In this 60-minute webcast, Jonathan Bein, Real Results Marketing, shares the results from MDM's annual survey on e-commerce in distribution. Following that presentation, Bein and Karie Daudt, Senior Director of Marketing and Customer Experience at Insite Software, discusses some of the key challenges distributors are facing with e-commerce.
This discussion includes:
- The differences between manufacturers and distributors with e-commerce
- How e-commerce is changing the face of your competition
- The importance of thinking about e-commerce as a part of a true multichannel strategy – and how to deliver that experience
Jonathan Bein, Ph.D., Senior Partner, Real Results Marketing
Jonathan is senior partner of Real Results Marketing, a Boulder, CO-based marketing strategy and execution firm focused exclusively on the distribution industry. Founded in 2003, RRM brings unparalleled marketing expertise as successful executives, advisors and implementers with MRO and OEM distributors of all sizes in a variety of market segments. Jonathan has successfully led and been part of executive management for software product and services companies in information technology, healthcare and communications.
Karie Daudt, Senior Director of Marketing and Customer Experience, Insite Software
Karie is the Senior Director of Marketing and Customer Experience for Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors. Her experience includes more than two decades in product management, business development and marketing for manufacturing and distribution organizations. She has provided strategic leadership for global suppliers and brands resulting in innovative techniques for improving the customer experience overall, reducing cost of sales and accelerating efficiencies within complex buying and selling scenarios.
Jenel Stelton-Holtmeier, Editor, Modern Distribution Management
Jenel joined MDM as Associate Editor in 2008. While she covers a broad range of topics, she has particular interest in the impact of government policies and the economy on the wholesale distribution industry.
Prior to joining MDM, Jenel spent seven years working in the banking industry and has written for various publications including the Denver Post. She has Bachelor's of Arts degrees from the University of Oregon (journalism) and Minnesota State University-Moorhead (political science) and a Master of Arts degree from the University of Colorado Boulder.