Product Details
Pages: 36 (PDF Report)
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Who should read this report:
Distribution executives, leaders and strategists will get an understanding of how the industry's e-commerce offerings are maturing and why now is the time to launch e-commerce capabilities on their websites.
The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.
Articles in this report include:
1. E-Commerce Races to Maturity: Expectations high for distribution e-commerce in 2016
By Jonathan Bein and Dean Mueller
The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
- The number of companies with at least 10 percent of their total revenue from e-commerce grew 8 percentage points from 2014.
- Most distributors require a customer to log in to see pricing and purchase products.
- The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
- A quarter of distributors receive 50 percent or more of their orders by email.
- This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
This article includes:
- E-commerce top priorities
- Types of e-commerce platforms
- Tips for handling pricing
2. E-Commerce Journey Continues: Understand customer needs to grow e-commerce success
By Jonathan Bein and Dean Mueller
More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.
This article includes:
- Marketing vehicle effectiveness
- How to keep website visitors engaged
- Self-service capabilities
3. 2016 State of E-Commerce in Distribution – webcast transcript and survey results
This transcript is of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.