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Pages: 10 (PDF Report)
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About this report:
Continuous improvement is required to adapt to ever-changing customer expectations for their e-commerce. Amazon, Grainger and other world-class e-commerce sites are constantly monitoring customer needs and making modifications that result in better conversion, customer stickiness or other operational improvements.
As e-commerce in distribution matures, distributor priorities and targets for investment also evolve.
Who should read this report:
Articles in this report include:
E-Commerce Inches Toward Maturity – Dean Mueller and Jonathan Bein, Ph.D.
The sixth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends.
This article includes:
- Results of the 2017 State of E-Commerce in Distribution Survey
- How the industry’s e-commerce offerings are maturing
- The primary e-commerce objectives among respondents
How Marketing Guides Performance – Dean Mueller and Jonathan Bein, Ph.D.
The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.
This article includes:
- E-commerce performance
- Marketing vehicle effectiveness and spending rank
- Satisfaction with returns on investment
Amazon Business: Foe with Benefits? – Thomas P. Gale
Amazon outlines distribution strategy at the NAW 2017 Executive Summit in Washington D.C.