The 2020 Mid-Year Economic Update_long

MDM Special Report: Making Money with Small Customers

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe or purchase online access below.

There is often a perception in sales that the smallest accounts are not worth the time and effort to obtain the small amount of sales they provide. But a shift in how these customers are served can result in a significant improvement to the bottom line. This special report examines ways distributors can overcome the challenges of selling to smaller customers to make these accounts a profitable part of their business.

Articles included in this special report:

  • Making Money with Small Customers
  • Cost-Effective Channel Alignment
  • Balancing Margin & Cost
  • Defeating the Profit Drag

Click on the link below to download this special report in PDF format.
 

SmallCustomers

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe or purchase online access below.

There is often a perception in sales that the smallest accounts are not worth the time and effort to obtain the small amount of sales they provide. But a shift in how these customers are served can result in a significant improvement to the bottom line. This special report examines ways distributors can overcome the challenges of selling to smaller customers to make these accounts a profitable part of their business.

Articles included in this special report:

  • Making Money with Small Customers
  • Cost-Effective Channel Alignment
  • Balancing Margin & Cost
  • Defeating the Profit Drag

Click on the link below to download this special report in PDF format.
 

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