This report provides an in-depth look at a sometimes sensitive topic in wholesale distribution: private label. The largest distributors are aggressively marketing their own private label products; other distributors have also moved into the space. Still, while the margin and branding benefits are attractive, moving into private label brings with it its own challenges and can create tension in the channel. This report explores the pros and cons of pursuing a private label strategy.

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe or buy this report in the MDM Store.

Articles in this report include:

• The Evolving Role of Private Label in Distribution
• Strategies for Private Label Success
• Private Label & Channel Conflict
• Distributor Groups Offer Private Brands to Members
• Master Distributors & Private Label

This report is provided in pdf when you log in, but individual articles can also be read online.

Non-subscribers: Purchase the full MDM Special Report, Private Label in the Wholesale Distribution Industry, in the MDM Store in PDF format.