SHIFT 2025 | The Future of Distribution -- May 13-15, 2025

May 13-15, 2025

Practical Strategies for Business Model Evolution

Navigate Distribution’s Rapid Transformation

Disruption is reshaping distribution—sales, digital, data, and culture are evolving faster than ever. AI is accelerating this shift, and traditional structures are giving way to agile, networked teams. MDM SHIFT equips you with actionable insights, peer-driven discussions, and first access to AI applications built for distribution.

This year, SHIFT attendees will receive a newly imagined experience. In addition to the mainstage and breakout programming, attendees will now participate in the focused strategy sessions known known as cohorts of choice.

SHIFT features four distinct, well-focused cohort tracks of instrumental content, each designed to show distributors how to:

  • Build a stong(er) hybrid sales organization
  • Benefit from the ceaseless digital advancements you’re bound to face,
  • Build a high-performing team to attract and retain talent, and
  • Reinforce your organization by applying data analytics that will clarify and allow you to adjust your KPI’s.

 

Cohort 1

Digital

Smarter Tech, Seamless Integration

Learn how to:

  • Overcome resistance to new digital platforms
  • Integrate technology seamlessly without disrupting operations
  • Strengthen security in an AI-powered business

Perfect for:

CEO / President; VP Sales & Marketing; Marketing & Sales Directors; Sales Managers

Cohort 2

Data Analytics

Unlock the Power of Data to Drive Profitability

Learn how to:

  • Leverage underutilized proprietary data for strategic insights
  • Improve customer segmentation to boost margins
  • Overcome resistance to data-driven decision-making

Perfect for:

Tech Leaders – CTO; CIO; CX Director / Managers; Marketing Leaders – CMO, VP; Operational Leaders – CFO, COO, CEO, President

Cohort 3

Culture

Build and Retain a Future-Ready Workforce

Learn how to:

  • Unifying teams through constant change and disruption
  • Aligning workplace culture with Gen Z and Millennial expectations
  • Preparing employees for AI-driven skills transformation

Perfect for:

CEO / President; Human Resources; Marketing; Operations; Organization Development; Talent Acquisition

Cohort 4

Hybrid Sales

Optimize Revenue Strategies

Learn how to:

  • How to design compensation models that drive growth and protect profitability
  • Pricing strategies that work across digital and in-person sales channels
  • How to eliminate inefficiencies with strategic technology implementation

Perfect for:

CEO / President; Financial Leaders; Data/Sales Analysts; Marketing Leaders; BI Managers

SALES MODEL to create leaner and stronger teams that have the ability to drive more revenue

CULTURE to break down silos and create cross functional, integrated teams that work together to meet/exceed customer expectations

DIGITAL STRATEGY to drive and nurture leads that result in expedited closing times for salespeople

DATA TACTICS to support sales and increase productivity through omnichannel tools

Featured Speakers

Teesee Murray

Group President
Turtle

Pierre Barbeau

CEO
Moblico

Nick Pericle

Managing Director
ProfitOptics

Kevin Reid-Morris

Founder and CEO
Readmore Ventures

Konrad Konarski

Chairperson
Ai Applied Consortium

Dr. Bharani Nagarathnam

Faculty
Texas A&M University

John Nantz

Founder
Redwood Advisors

Steve Swinney

CEO
Kodiak Building Partners

William Aiken

PhD Candidate
University of Ottawa

Ben Albu

Founder and President
Rockyrill Ventures

Anne Balduzzi

Executive Advisor, AI and Innovation
Hartman Executive Advisors

Darcy Blessing-Williams

Managing Director
Nivalmi Consulting

Allie Copeland

SVP, Chief Transformation Officer
ADI

Tom Gale

MDM Strategic Advisor
NAW

John Gunderson

Distribution Executive
Channel Marketing Group

Chip Hornsby

Executive Chairman
Reece USA

Donya Rose

Managing Principal
The Cygnal Group

Scott Sinning

President
Pricing for Distributors

Susan Tunney

Chief Human Resources Officer
Singer Equipment Company

Jungwoo Ryoo

Chancellor & Chief Academic Officer, Penn State

Donnie Williamson

MDM Director of Analytics
NAW

Leaders & Innovators at MDM Events

ABC Supply Co Inc
Acumental B2B

Airframe Group
AIS Industrial & Construction Supply
ARG Industrial
Baird
Benco Dental Co

Building Products Inc.
Celveland Steel Container
DCA Delta Cable Americas
Eastern Industrial Supplies, Inc.
Endries International, Inc.
Famous Supply
Field Fastener
First Supply LLC
Graybar Electric Co Inc

George T. Sanders Co
Hajoca Corporation
helix
HM Cragg

Hydradyne LLC
IBT Industrial Solutions
INPACS
John Brooks Company Limited
Johnston Industrial Supply
Lansing Building Products
LINC Systems
Locke Supply Co.
McKinsey & Co.
Mcnaughton McKay
Motion
MSC Industrial Supply
MSI Tex, Inc.
ORS Medco

Panduit Corp
Pipeline Packaging
Pricing for Distributors
Promelsa
Promotores Electricos SA
Proton AI

Q-PAC
Ramco Innovations
RelaDyne LLC
Replenex
Richelieu Hardware Ltd.
Rocket Industrial
RS Americas
Schilling Supply Company
Sikich
SMC Electric Supply
Sonepar
Specialty Products & Insulation
Speedy Labs
Swish
T&S Brass
Triple S
UCS Forest Group
Valin Corporation
WD-40 Company
Wesco
Winsupply

Challenge. Collaborate. Change the Model.

SHIFT | The Future of Distribution welcomes a dialogue on the topics that matter the most to distributors – with distribution leaders in the spotlight.

Sharpen Your Competitive Edge!

Bringing the best minds in distribution together — across sales, digital and data analytics transformation — to share ideas and network to build your organization of the future: Hybrid Sales, Powered by Digital, Built on Data Analytics.

Our agenda includes main stage sessions on transformational strategy, change management and case studies shared by highly successful distribution leaders who have guided teams — small, medium and very large — forward.

Sponsors

Features:

  • New issues twice each month sent to your inbox including a link to download a printable pdf
  • Unlimited access to mdm.com including more than 10 years of archives
  • Current trends analysis, market data, economic updates and competitor & supplier market moves
  • Discounts on select MDM Store products
  • Subscription to MDM’s daily email newsletter MDM Update
  • Access to MDM’s Editors

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