The 2020 Mid-Year Economic Update_long

Better Digital Strategy=More Digital Growth

Survey: Distributors lag on creating comprehensive strategies for technology.

Although many distributors still lag in technology investments, more recognize the need to upgrade their technology platforms, according to the results from the MDM-Infor survey on digital strategy in distribution. Most plan to invest, but there’s still a disconnect between expectations and approach.

While distributors are concerned about how new technology will fit in with existing platforms – it was both a top consideration and a top challenge identified by respondents – most do not have a comprehensive digital strategy to help them better assess technology capabilities and needs.

Most survey respondents said they have a general strategy, but more than 15 percent approach technology investment with a mindset of “only what we absolutely need at any given time.” That approach can result in spending more time fixing what doesn't work after the implementation.

In today's marketplace, technology simply can't be an afterthought. It must be a part of a company's overall strategy because it now plays a role in nearly every aspect of a business.

Download the free whitepaper: Digital Strategy in Distribution for more details from the MDM-Infor survey.

Want to learn more about creating a comprehensive digital strategy? Join MDM and Infor on Thursday, October 15 at 1 p.m. EDT for a free webcast: A Case for a Comprehensive Digital Strategy.

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