DEK: During a recent webcast, MDM CEO Tom Gale and White Cup VP of Business Development Brian Friedel discuss how finding the right CRM can help companies create a revenue-driving machine.

Collaboration Will Define Competitive Advantage

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Complexity of industrial markets and professional end users bodes well for traditional distributors, but as AgoNow’s Larry Davis says in an MDM podcast, creating value means combining strong digital support and new sales roles.

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