E2open Archives - Modern Distribution Management

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Customer Journey and Experience Concept. Hand Raise Up a Paper Plane against the Wall, Graphic and Text about Client's Journey as background. Side View

Commentary: Content May Be King — But There is a Catch

Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.

Commentary: Content May Be King — But There is a Catch Read More »

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