new logo Archives

Seco Tools Rebrands with New Look

The logo is an evolution of the old one, built on the ‘iconic colors as being bright and positive is a huge part of Seco,’ the company said.

The updated logo and brand system is an evolution of the company’s historic look, DigiKey says.

The electrical and industrial distributor topped its market in 11 countries and registered roughly a million order lines per day.

For the first time in 2 decades, the distributor has a new logo that Sonepar says reflects an ‘ambitious transformation to serve customers.’