the brooks group Archives - Modern Distribution Management

the brooks group

Friction Fixes: How to Align Sales with Operations

The age-old conflict of sales vs. revenue operations doesn’t have to be a combative relationship. Mike Hockett distills takeaways from an ISA23 session on ways to make this dynamic more collaborative.

Friction Fixes: How to Align Sales with Operations Read More »

Hybrid selling requires sales reps to do more than guide a prospect through a spec sheet or web content. Reps can also help prospects understand the scope of their needs and align features and benefits to customer wants and needs.

Harnessing the Power of Personalized Selling

Hybrid selling requires sales reps to do more than guide a prospect through a spec sheet or web content. Reps can also help prospects understand the scope of their needs and align features and benefits to customer wants and needs.

Harnessing the Power of Personalized Selling Read More »

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