Distributors are responding to customer concerns and increased demand on staff in a variety of ways, including limiting new business to meet existing customer demand; open communication on shortages and supplier allocations, and discouraging panic by not accepting returns beyond normal usage patterns. Face the crisis with a sense of flexibility and resilience, experts say.
Please join us for our live program this Friday, Mar. 27, 2-4 pm Eastern, where our guests will share their experiences and impacts of the Covid-19 pandemic on customers, suppliers, operations and team. Your co-hosts will be Tom Gale and John Gunderson of MDM, and Mike Marks of Indian River Consulting Group.
Managing your customers through this COVID-19 crisis to maximize their long-term loyalty and profitability includes several steps, such as incorporating your emerging channel strategies, aligning sales compensation with your priorities, developing product substitution groups and preventing over-ordering.