This article is a part of MDM's 2014 Distribution Trends Report. The article looks at an online strategy that led Redwood Plastics to increased sales conversions and company expansion.
The annual report was researched and written by MDM editors based on interviews with dozens of wholesaler-distributors, as well as industry experts and manufacturers. MDM also conducted a survey of its readers to uncover the trends outlined in this report.
The full report is available to download in PDF format to MDM Premium subscribers. Subscribe below for full access. Or log-in if you are already a subscriber.
Trends outlined in the 2014 report include:
Leaving Economic Uncertainty Behind
Connecting the Dots – Online and Offline
Need for Access ‘Whenever, Wherever, However’ Drives Mobile Adoption
Avoiding Information Overload Essential with Analytics
Making the Case for Millennials in Distribution
Training, Technology Take Front Seat in Employee Retention Strategies
Better Inventory Management Through Data, Collaboration
Distributors Seek More Complete Strategy for Vending
Private Equity Consolidating Markets
A More Practical Approach to Product Expansion
Trend Snapshots for 13 Sectors
The report also includes the following case studies and interviews: