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As platform strategy 101 tells us: the technology is a commodity. The power is in the network. As a result, Applico is seeing two types of marketplace technology providers: SaaS (software as a service) and, more recently, MaaS (marketplace as a service).
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The pandemic has placed some business owners at a crossroads as to whether they should sell off to larger entities in 2021. By almost any measure, the mergers and acquisition market is set to rebound this year, but with that reset there are several factors to consider when it comes to selling out to distributors.