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With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.
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There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.