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MDM AUDIO CONFERENCES PRESENTS: Innovation Management for Distributors: Get Breakthrough Results in 2006

Bruce Merrifield, Merrifield Consulting Group

How can you turn the art of innovation into a systematic science to generate new streams of profit? To avoid repeating the past, what experiments will you try in 2006 to stimulate more effective innovation management? For those in independent wholesale distribution channels, the days of making lots of reactive adaptations and adopting industry best practices to stay in the game are over. Strategy as usual won’t be effective unless you have innovative capability at the individual and departmental level.

Global 2000 corporations have been aggressively investing in the new, evolving solutions for Innovation Management (IM) with the general goal of making it a core business process similar to ones for financial and human resource management. But the new wave of IM “solutions” have yet to appear on radar screens at most small to mid-sized companies. That’s your opportunity to differentiate in increasingly commoditized channels.

At the end of this 90-minute course, participants will be able to start the first simple and cheap steps to an IM process:

  • Identify and activate your best in-house innovators
  • Target innovative customers and suppliers as critical sources of solutions that have been implemented by and with other innovative firms that they touch
  • Quickly measure for free how effectively the firm is currently and consciously innovating
  • Start changing the culture to support an innovation attitude and more activity by refocusing on one or more good, past objectives that are still not achieved
  • Begin a step-by-step process to raise the company’s innovative capacity from an accidental, reactive art aimed at incremental improvements to a more proactive, predictable, profitable process that produces bigger advantages

For one low price’just $199’you and your entire team can take part in this fast-paced, insightful MDM training session. And if you’ve got questions that Bruce Merrifield hasn’t covered during the presentation, you’ll be able to get answers on the spot when we open the phone lines to take your questions.

DATE: Thursday, January 26, 2006


PLACE: Your telephone or speakerphone

COST: $199 per dial-in site

or call 1-888-742-5060

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