User adoption is the key to achieving the greatest return on investment from your Customer Relationship Management (CRM) system and can give you an incredible edge over your competition.

You can lead your sales reps to the CRM waters, but how do you get them to drink and, more importantly, continue to come back to the CRM well again and again?

Over the years, White Cup has partnered with nearly 1,000 companies worldwide to help them structure their CRM rollouts for optimal uptake. Below are 11 things our experts say make all the difference in creating an engaged, enlightened, and fully CRM-empowered salesforce.

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