The 2020 Mid-Year Economic Update_long

How Distributors are Managing Online vs. Offline Pricing Challenges

Nearly 250 industry leaders — distributors, manufacturers and service providers — completed MDM’s survey on pricing practices. The responses revealed a lack of consistency and direction concerning online sales strategies. Although customers are increasingly demanding it, some industry players appear reluctant to adapt historical sales and pricing practices to a digital environment. Download the white paper to read more about the results, conclusions and recommendations.