The 2020 Mid-Year Economic Update_long

How Distributors Can Close the Gap with Amazon Business

Amazon Business has not only changed the rules for customer expectations on price and purchasing options, they’ve rewritten the book on how distributors of all sizes, across all product sectors, compete in the future. Distributors need to map out a plan to invest in the technology and the strategic capabilities that will help them engage and retain customers, even as Amazon Business grows at exponential rates globally and other digital disruptors and traditional competitors quickly advance their value propositions.