The 2020 Mid-Year Economic Update_long

How Small(er) Distributors Can Gain Marketshare Online

Nearly 270 industry leaders—distributors, manufacturers and service providers—participated in a September, 2019 MDM survey on strategies for small distributors. This survey revealed a number of challenges facing smaller firms as they compete in an evolving marketplace. These challenges include resource limitations, changing customer expectations and evolving marketplace technologies. This white paper summarizes these survey results, discusses the findings and offers recommendations for moving forward.