In this episode, Brian Gardner, founder of SalesProcess360, demystifies the Sales Process Audit that industrial sales organizations can implement to get ROI from CRM. While CRM can be an impactful technology, Gardner stresses that organizations need the right processes in place to capitalize on their CRM investment. With over 25 years of experience in sales management and CRM, hear Gardner’s insight on how companies at all stages can get the most out of their sales process.
Over the course of a 50-year career at F.W. Webb, a diversified HVACR, plumbing and PVF distributor serving nine Northeast states, Ernie Coutermarsh has made an incredible impact on the industry, business associates and the lives of so many he has touched. In this interview, Ernie shares his thoughts on leadership, innovation, talent development and much more.