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In this episode, Brian Gardner, founder of SalesProcess360, demystifies the Sales Process Audit that industrial sales organizations can implement to get ROI from CRM. While CRM can be an impactful technology, Gardner stresses that organizations need the right processes in place to capitalize on their CRM investment. With over 25 years of experience in sales management and CRM, hear Gardner’s insight on how companies at all stages can get the most out of their sales process.

Webcasts
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The year 2020 showed us that e-commerce has never been more important for B2B purchasing. As distributors, you want to accelerate your e-commerce presence, but are faced with so many options — do you build or enhance your own, do you partner with others, do you sell on a marketplace, or all of the above? Once you’ve committed to an e-commerce strategy, how do you ensure you are investing in the right resources to support the strategy for the long-term? This webcast will help you evaluate your options and break down simple but important elements of how to operate in a marketplace format.
Spotlight Videos
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Scott Young, President of George E. Booth Co., a Midwest distributor of process instrumentation products and services, talks with MDM's John Gunderson about the company's launch of a cloud-based ERP system at the beginning of 2020. The timing could not have been better. As Young shares in this Spotlight video, the company was able to pivot quickly in mid-March when its 75-person workforce started working from home. The move allowed the team to focus on revenue-generating activity and value-added services to support customers, while reducing costs by automating back-end processes.

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