A generational shift towards e-commerce in B2B is well underway. Combined with a customer-centric approach leveraging AI and digital B2C tools to understand customer behavior – B2B companies like yourself have a lot of digital exploration to look forward to.
In this latest survey report, B2B E-Commerce leaders get transparent on what typical B2C strategies and tools have proved valuable in ROI and customer adoption, and which ones have yet to show results or relevance.
24 B2C strategies and tools ranked fall within the categories of:
- Product Discovery and Conversion
- Customer Acquisition and Engagement
- Post-Order Experience
- Other Proven B2C Strategies.
This survey report will provide value to you if your team is struggling to: see results in current B2C strategies used, identify expected business goals as a result of investing in these strategies, or if there is doubt in customer adoption. Whichever applies, your peers have a lot of insight on what B2C strategies are tried and true.