The recent DCKAP Round-Up event featured MDM's Tom Gale, who spoke of the growing impact AI has in reshaping business models for distributors. Here are some key takeaways.
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Distributors using eCommerce but not integrating it with their CRM software are missing out on segmentation and analysis of their customer base and using what they learn to maximize marketing and service.
Karthik Chidambaram explains what distributors can expect from integrating sales process automation and the risk of relying on old-school methods.
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