Distributors using eCommerce but not integrating it with their CRM software are missing out on segmentation and analysis of their customer base and using what they learn to maximize marketing and service.
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Karthik Chidambaram explains what distributors can expect from integrating sales process automation and the risk of relying on old-school methods.
Critical to improving the customer experience, eCommerce integration is especially important given the current market reality of stockouts and labor shortages.