The Independent Welding Distributors Cooperative (IWDC) has announced a strategic partnership Distributor Data Solutions (DDS), a product content solutions provider serving the distribution industry.

“We are pleased to announce this long-term partnership with DDS, a proven leader in product content supply to fuel e-commerce and other digital marketing needs,” IWDC President and CEO Frank Kasnick said in a news release.

Partnering with DDS brings a suite of technologies and processes that benefit companies on both sides of this exchange, which ultimately ensures end-user customers can find the critical information they need to research and make purchasing decisions, according to Kasnick.

“Our co-op Members will get the benefit of DDS’ user-friendly content management solution, CONTENT/io, and their extensive and growing product catalog, combined with IWDC’s sourced and enriched product content,” Kasnick said. “We’re calling our combined offering the IWDC Product Content Hub, Powered by DDS.”

“We are looking forward to collaborating with IWDC, a premier group and a formidable partner in the gas and welding vertical,” DDS co-founder and President Matt Christensen said in the release. “We will work closely to grow manufacturer cooperation and leverage IWDC’s industry experience with our automated processes and integrations to raise the bar on our collaborative content delivery and management services.”

Member distributors interested in the IWDC Product Content Hub, as well as manufacturers looking to participate, should visit www.distributordatasolutions.com/iwdc/.