- Season: 4
- Episode: 4

Summary
PART TWO: In this episode, industry consultant (and MDM contributor across five decades!) Bruce Merrifield discusses post-COVID-19 scenarios for distributors and the imperatives to transform into more customer-centric, profit-driven entities to compete effectively with digital sellers. Key question: What if customers want digital first, then virtual support as needed, and finally physical visits by the “experts” they select? What will you and your assigned, regular-calling rep do?
Transcript
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