Interview with Bruce Merrifield, MDM contributor, on more adaptive selling models

PART TWO: In this episode, industry consultant (and MDM contributor across five decades!) Bruce Merrifield discusses post-COVID-19 scenarios for distributors and the imperatives to transform into more customer-centric, profit-driven entities to compete effectively with digital sellers. Key question: What if customers want digital first, then virtual support as needed, and finally physical visits by the “experts” they select? What will you and your assigned, regular-calling rep do?