For some distributors, COVID-19 is exposing an expensive and unsustainable path of margin pressure, decreasing profitability and customer engagement. For others, it’s presenting opportunities to transition to a digitally-enabled, buyer-centric sales model. What must you fix and how must you change to build an economically-driven sales model going forward? Mike Marks presents strategies, tactics and action steps to build the sales transformation transition plan that’s right for your business.
