On Oct. 16, more than nine months after Texas-based lifting and rigging company The Crosby Group combined its business with the Kito Corporation, the unified company has launched its new corporate brand.
In January — more than 250 days after merger plans were first announced — The Crosby Group said it had finally combined its business with the Kito Corporation, a Japan-based material handling manufacturer of hoists and cranes. The Crosby Group announced it would acquire all outstanding shares of Kito for 2,725 yen ($19) per share.
“We are thrilled to unveil our new brand, a symbol of our two legacy businesses combining as one team with a single mission and vision,” said Robert Desel, CEO of Kito Crosby. “This corporate identity serves as the focal point for all of us as we come together to best serve our valued channel partners and end users.”
Kito Crosby has also launched a new mission, vision and corporate values for the company’s 4,000 employees. The corporate brand serves as an umbrella for Kito Crosby’s leading product brands such as Kito, Crosby, Harrington, Gunnebo Industries, Peerless and others the company said.
“The unveiling of our new brand, mission, vision, and values marks a pivotal moment in our journey,” said Desel. “With this strong corporate identity, our portfolio of powerful product brands can flourish – continuing to build on our long-standing legacy of pioneering technologies and solutions. We are proud to join together with our employees, channel partners and the entire industry to ‘raise your world.’”