Private Firm to Acquire Zilliant

The B2B price optimization company said it has agreed be acquired by Madison Dearborn Partners, a private equity firm in Chicago.
acquisition Omega Plastics and TriMas

B2B price optimization company Zilliant, Inc. has agreed to be acquired by Chicago-based private equity investment firm Madison Dearborn Partners, LLC.

Financial terms were not disclosed.

Zilliant, based in Austin, Texas, says it uses a data science-driven approach to “help customers address the most significant sources of margin and revenue leakage to effectively execute pricing and sales strategies that maximize their return on investment.”

“The market for price optimization and management solutions has reached an inflection point, as the explosion of digital commerce and the acceleration of digital transformation are driving company leaders to seek out scalable, intelligent pricing and sales solutions,” said Greg Peters, president and CEO of Zilliant. “We are excited to partner with the MDP team who shares our commitment to further drive this next stage of innovation and growth in this increasingly important and rapidly evolving market worldwide.”

The acquisition is expected to close in the fourth quarter of 2021 and is subject to certain closing conditions, including the waiting period required by the Hart-Scott-Rodino Act. Upon closing, funds affiliated with MDP will own a controlling stake in Zilliant.

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