The desirability of an investment is not just a function of likely returns, but more importantly, the strategic relevance.
These books cover the spectrum of topics, including nature, human nature and accidental management success.
The returns rate is really a measure of the quality of the sales process.
These steps are all too often left out of the process.
The 'sales first, supply chain last' way of dealing with account development is an obsolete and counterproductive approach to customer management.
Profit maximization requires the integration of product management with groups responsible for second-order costs it so often produces.
A channel map is one of the most important, but least used, elements of an effective profit improvement program.
Some companies are reaping big rewards by approaching customers in new ways.