Bartlett Bearing Hits Refresh on Branding - Modern Distribution Management

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Bartlett Bearing Hits Refresh on Branding

Bartlett Bearing celebrated its 70th anniversary with an update to its brand that included new social media, a newsletter and a re-designed website.

Bartlett Bearing Company, Philadelphia, Pennsylvania, recently celebrated the company’s 70th anniversary by completing a refresh of its brand. While the Bartlett Bearing logo was unchanged, the company redesigned its website, which included a new navigation menu and new product photos.

To better keep pace with the times, Bartlett Bearing, which is a family-owned and operated bearing distributor for the electro-mechanical repair industry, also added new social media, an email newsletter and ad campaigns as part of its rebranding efforts.

“Our 70-year anniversary is a significant milestone and we’re very happy to share this brand refresh with our customers and the industry,” said Bartlett Bearing National Sales Manager Mike Pulley. “We’re still the same Bartlett everyone knows as experts in the field; now we have a website and other brand assets that show it.”

Bartlett has grown to six locations as authorized distributors for manufacturers such as SKF, Timken, NTN, Koyo, The Schaeffler Group, among others.

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