AI has quickly become one of the most urgent and complex priorities facing distributors today. Amid rising expectations and an overwhelming number of potential use cases, many organizations are struggling to determine where AI can deliver real value and how to move from experimentation to impact.
In Pursuit of Value: Where 400+ Distributors are Investing in AI Today, the NAW MDM research team unpacks findings from one of the largest surveys on AI adoption ever conducted in distribution. This research explores what over 400 senior leaders in distribution are actually doing with AI, including where they’re investing, what returns they’re seeing, and how fast they expect to scale.
What You’ll Learn:
- Which AI use cases are becoming table stakes, and which remain wide-open opportunities for early movers
- The expectations-reality gap: what 73% of distributors say they’re expecting from AI, yet only 16% have achieved
- Why nearly 9-in-10 of distributors are actively pursuing AI, and how they’re balancing bets across different areas of the business
- Real timelines: how quickly distributors are expecting to move from pilot to scale
As AI adoption accelerates, understanding where to focus has become critical for driving value and staying competitive. Fill out the form to access the full research report.
This whitepaper sponsored by:
Download the Whitepaper:
By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources, according to MDM’s Terms & Conditions. You can withdraw consent at any time.
