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How to Avoid Death-by-Commodity Fate on an E-Commerce Platform

With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.

Why Web Sessions Matter in B2B E-Commerce

There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.

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Woman sitting comfortable in the office with tool on her hand
With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.
website sessions graphic with traffic metrics
There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.
keyboard closeup with orange shopping cart key
Digital platform consultancy ranks its top 50 B2B marketplaces, focusing exclusively on independent B2B product marketplaces that facilitate the exchange of goods between a business customer and a third party distributor and/or supplier.
visual search e-commerce distribution
Adding visual search functionality is a great way to grow revenue, says Chantal Schweizer of Earley Information Science. A preference among millennials, visual search is only going to become more and more of a requirement in the future, she argues.
lit light bulb with knowledge graph in the background
Changes in the work environment mandated by the pandemic have intensified the need for information management improvement. Knowledge graphs provide a unique way to reveal relationships among information entities and to connect the systems they support. In addition, they enable the effective use of information in AI and machine learning applications.