Think Beyond Purchases: The Role of Micro-Conversions in Driving Online Revenue
Micro-conversions can function as steps through which a distributor's customers travel on the way to a sales conversion.
Technology
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5 Misconceptions Distributors Have About E-Commerce Platforms
E-commerce costs too much, won't make a difference to a distributor's bottom line and isn't worth much more than brand promotion. Right? Not so fast, say SAP's David Koenig and Mirakl's Angela Troccoli.
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During a recent “un-webinar” from MasterB2B, panelists squared off on topics such as bringing in outside B2C talent to better enable B2B e-commerce platforms and whether e-commerce teams should report to the IT side of a distributor or to the CEO/C-suite business side.
According to research cited by Bloomreach's Jason Hein, 25% of B2B business decision makers said direct websites are their fastest-growing channel, while 56% of B2B customers would pay more for a better or faster buying experience.
Panelists discuss headless versus full-stack e-commerce solutions — including what these terms even mean — on the latest MasterB2B “un-webinar” from Andy Hoar and Brian Beck.
Join us live on Tuesday, June 29 for the latest on digital customer experience, technology and change management, and future innovation.
Join us live on Tuesday, June 29 for the latest on digital customer experience, technology and change management, and future innovation.
Sealing supplier anyseals made e-commerce and automation a priority by evaluating and revamping processes and implementing new technologies.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The future we’re headed toward has no sympathy for resource constraints, resistance to change or incompatible legacy systems.
MDM's inaugural class of Women in Distribution Award winners make for a powerful group of leaders whose company initiatives and industry outreach are a boon to the profession. Read their stories in the April 10 issue.
The future we’re headed toward has no sympathy for resource constraints, resistance to change or incompatible legacy systems.
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