Lead photo: A rendering of SIMPL’s automated storage and retrieval system (SIMPL photo).

The Home Depot continues to load up on technology capabilities for both customer-facing and internal operations, and it just added another for the latter.

The do-it-yourself retailer and contractor supplies distributor announced April 15 that it acquired SIMPL Automation — a Waltham, MA-based startup provider of modular warehouse automation and technology systems.

Terms were not disclosed.

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Founded in 2023 by Nicholas Gordon, SIMPL uses advanced engineering and AI tech to help distribution facilities operate faster and more efficiency. The company announced the launch of its ADAPTIV automated storage and retrieval system (ASRS) in early 2025. 

Home Depot detailed that the acquisition follows a successful pilot of SIMPL’s technology at its Locust Grove, GA distribution center that resulted in faster pick speed, cycle times and less product touches.

Staples likewise was piloting SIMPL’s ASRS technology at its Montgomery, AL facility as of this past summer.

The company added that SIMPL’s ASRS helps maximize storage density. This allows Home Depot to house a broader assortment of high-demand products closer to its customers, ultimately providing customers with faster and more seamless delivery and expanded product availability.

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“We’re focused on providing the best interconnected experience in home improvement by having products in stock and ready to deliver to our customers, whether it’s to the home or jobsite,” said Amit Kalra, Home Depot Senior Vice President of Supply Chain. “By bringing SIMPL’s industry-leading automation into our operations, we’re accelerating the flow of products through our distribution network to deliver with unprecedented speed and precision.”

SIMPL has a partnership with Boston-based MassRobotics, which is touted as the world’s largest independent robotics hub dedicated to accelerating robotics innovation, commercialization and adoption. MassRobotics resident startups have collectively raised $2 billion in venture funding since launching in 2017.

Home Depot said the acquisition is part of the company’s focus on supply chain innovation, including AI-powered inventory management, automation, advanced analytics, mobile technology and live delivery tracking.