Think Beyond Purchases: The Role of Micro-Conversions in Driving Online Revenue
Micro-conversions can function as steps through which a distributor's customers travel on the way to a sales conversion.
Technology
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5 Misconceptions Distributors Have About E-Commerce Platforms
E-commerce costs too much, won't make a difference to a distributor's bottom line and isn't worth much more than brand promotion. Right? Not so fast, say SAP's David Koenig and Mirakl's Angela Troccoli.
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With a background in event ticketing, Scott Barrows got a front row seat to witness how e-commerce platforms can affect distributor performance. Although in a different market sector, the lessons Barrows learned carry into the way he manages BluePallet, a B2B e-commerce platform currently serving the chemicals vertical.
There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.
Focus on benefits, training and coaching while setting clear expectations with targeted incentives to increase sales rep use of new technology.
Shake up or break up: Tough truths on digital transformation.
Digital platform consultancy ranks its top 50 B2B marketplaces, focusing exclusively on independent B2B product marketplaces that facilitate the exchange of goods between a business customer and a third party distributor and/or supplier.
California-based distributor Devil Mountain Wholesale Nursery has seen a marked increase in sales this year to its landscape customers.
Adding visual search functionality is a great way to grow revenue, says Chantal Schweizer of Earley Information Science. A preference among millennials, visual search is only going to become more and more of a requirement in the future, she argues.
Changes in the work environment mandated by the pandemic have intensified the need for information management improvement. Knowledge graphs provide a unique way to reveal relationships among information entities and to connect the systems they support. In addition, they enable the effective use of information in AI and machine learning applications.
What distributors need to know about developments in e-commerce platforms as the pandemic accelerates digital transformations.
While some sales reps are getting back in the door, now is the time to embrace tools that can help customers save money and increase their efficiency despite challenges in their own businesses, such as extended lead times.
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