The move highlights the company’s push into AI-powered CRM that delivers predictive insights and next-best actions to help distributors and B2B sellers drive smarter, more proactive customer engagement.
Latest In CRM
CRM implementations often fail for a simple reason — sales teams don’t see personal value in using them. This contributed piece explores how distributors can shift CRM from a management reporting tool into a sales advantage that reps actually want to use.
AI is reshaping distributor CRM — but only when backed by the right platform strategy. In this episode of the MDM Amplify Podcast, LeadSmart's Kevin Brown breaks down smart AI adoption, data integration and how distributors can turn customer intelligence into measurable growth. We also touch on his 30 years of perspective in the industrial supply channel and share takeaways from NAW's 2026 Executive Summit.
LGG Industrial, a distributor of fluid handling, material conveyance and sealing solutions, overhauled its sales operation.
The real challenge of CRM success isn't choosing the right system, but ensuring your team is trained and supported for long-term adoption and growth. Learn more about the No. 1 mistake in the post-implementation of CRM.
The company appointed a new Senior VP and Chief Revenue Officer, leveraging his 25+ years of distribution industry experience.
Customer Relationship Management companies SMP and White Cup will join together to collectively serve the distribution sector.
Amid more challenges than ever, distributors can increase sales and drive business growth by considering the following four tips across different key areas.
It comes almost a year after SugarCRM announced a strategic partnership with sales-i to improve B2B sales performance
Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.
Guest author Brian Gardner outlines how to avoid the common pitfalls of CRM systems. (Hint: It begins with an audit.)
Proton describes it as the first conversational AI chatbot designed specifically for distributors and exclusively for Proton CRM customers.
The deal will integrate Proton.ai's CRM and eCommerce personalization technology into VAI's ERP offerings for mid-market B2B companies.
Distributors using eCommerce but not integrating it with their CRM software are missing out on segmentation and analysis of their customer base and using what they learn to maximize marketing and service.
MDM's latest webcast dove into how data can lead distributors amid all the economic uncertainty, and how CRM and BI can be applied.
Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
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