CRM Archives

CRM

Outside sales reps spend hours each week reconstructing customer visits in CRM systems built around reporting rather than field work. This piece examines the hidden data-entry tax — and where rep-approved AI could help close the gap between what happens on the road and what makes it into the pipeline.

August 19, 2026

CRM

SugarCRM Rebrands as SugarAI to Emphasize AI-Driven CRM Capabilities

The move highlights the company’s push into AI-powered CRM that delivers predictive insights and next-best actions to help distributors and B2B sellers drive smarter, more proactive customer engagement.

April 15, 2026

CRM

What’s in it for Me? Driving CRM Adoption Without Forcing It

CRM implementations often fail for a simple reason — sales teams don’t see personal value in using them. This contributed piece explores how distributors can shift CRM from a management reporting tool into a sales advantage that reps actually want to use.

March 16, 2026

Expert Perspective

Tech Platform Strategy, AI Adoption and CRM that Actually Works

AI is reshaping distributor CRM — but only when backed by the right platform strategy. In this episode of the MDM Amplify Podcast, LeadSmart's Kevin Brown breaks down smart AI adoption, data integration and how distributors can turn customer intelligence into measurable growth. We also touch on his 30 years of perspective in the industrial supply channel and share takeaways from NAW's 2026 Executive Summit.

February 16, 2026

Industrial Supplies

LGG Nearly Quadruples Sales Pipeline via Software Partnership

LGG Industrial, a distributor of fluid handling, material conveyance and sealing solutions, overhauled its sales operation.

September 24, 2025

CRM

CRM Mistake No. 1: Not Doing the Work Post-Implementation

The real challenge of CRM success isn't choosing the right system, but ensuring your team is trained and supported for long-term adoption and growth. Learn more about the No. 1 mistake in the post-implementation of CRM.

February 7, 2025

CRM

White Cup Acquires Fellow CRM Provider Sales Management Plus

Customer Relationship Management companies SMP and White Cup will join together to collectively serve the distribution sector.

June 13, 2024

Technology

4 Tips for Distributors to Compete in Today’s Digital Economy

Amid more challenges than ever, distributors can increase sales and drive business growth by considering the following four tips across different key areas.

June 11, 2024

Technology Provider News

SugarCRM Acquires Revenue Intelligence Provider sales-i

It comes almost a year after SugarCRM announced a strategic partnership with sales-i to improve B2B sales performance

May 22, 2024

CRM

The No. 1 Reason Not to Buy a CRM? You Haven’t Defined a Sales Process

Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.

May 14, 2024

CRM

3 Tips to Get the CRM Your Business Actually Needs

Guest author Brian Gardner outlines how to avoid the common pitfalls of CRM systems. (Hint: It begins with an audit.)

May 3, 2024

Technology Provider News

Proton Launches Pronto: An AI Chatbot Built Specifically for Distributors

Proton describes it as the first conversational AI chatbot designed specifically for distributors and exclusively for Proton CRM customers.

January 30, 2024

Technology Provider News

ERP Provider VAI Partners with Proton on CRM Integration

The deal will integrate Proton.ai's CRM and eCommerce personalization technology into VAI's ERP offerings for mid-market B2B companies.

January 10, 2024

Digital Commerce

How to Use eCommerce CRM Integration for Lead Conversion, Personalization and Analytics

Distributors using eCommerce but not integrating it with their CRM software are missing out on segmentation and analysis of their customer base and using what they learn to maximize marketing and service.

November 28, 2023

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