InstaLILY has raised $60 million in Series B funding and launched a new AI tool designed to build, deploy and continuously maintain software inside enterprise businesses.

The July 14 funding round was led by Energize Capital, with participation from existing investor Insight Partners and new strategic investors Home Depot Ventures and United Rentals. It brings the New York-based company’s total funding raised to nearly $100 million.

InstaLILY said its revenue increased fivefold during the past year.

How SRS Distribution and InstaLILY are Rewiring Growth with AI – October 2025

The company’s newly launched tool, Lily, is described as an “AI Forward Deployed Engineer.” It learns a company’s processes, develops software for its specific needs and integrates that technology into existing enterprise systems.

Potential applications include identifying sales opportunities, pricing quotes, planning logistics routes and helping field technicians diagnose equipment problems. InstaLILY said Lily can begin operating within days and remains deployed to adapt the software as a company’s systems, data and processes change.

“Every company is full of work that only it knows how to do, in sales, in operations, out in the field — work too specific for off-the-shelf software, so it runs on legacy systems and manual workarounds,” InstaLILY founder and CEO Amit Shah said in the announcement. “Lily turns that work into software, and it is running in days, not quarters.”

InstaLILY said the technology has helped one national distributor identify and pursue opportunities that generated more than $200 million in new annual sales. At an industrial supplier, it reportedly automated portions of the complex request-for-quote process, returning hundreds of thousands of work hours annually to the commercial team.

The company’s distribution customers include SRS Distribution, Imperial Brady, SunSource, Parts Town, Copper State Bolt & Nut, TricorBraun, Radwell International and Harrington Process Solutions. InstaLILY also works with United Rentals, ShipStation Global, Henry Schein and PartsSource, among other companies in construction, logistics, healthcare and field service markets.

“At our scale, enterprise AI can start falling behind the minute it goes live because the business never stops changing,” SRS Distribution Chief Digital, AI & Innovation Officer Patrick Garcia said. “Lily has helped us build the software our teams need while working within the enterprise platforms, governance, and processes we’ve already established.”

InstaLILY plans to use the funding to expand Lily’s capabilities, enter additional industries, grow its workforce and further develop its Small Data Center infrastructure. That technology allows AI workloads to operate in the cloud, on company premises or at the edge while keeping customer data private.

Founded in 2023, InstaLILY is headquartered in New York and has offices in San Francisco, London and Toronto.