Wholesale Distribution Intelligence Software to Help Expand Your Business
NAW Analytics has been a trusted intelligence platform for more than 30 years and is the leading market analytics resource for electrical, industrial, and construction product sales information in North America.
We provide market profile reports, modeling tools, and customized research to support our clients’ unique needs, product portfolios, and markets served. Instead of relying solely on internal sales history, our wholesale distribution industry software models project total market demand across industries, geographies, and product categories.
TRUSTED BY LEADING WHOLESALE DISTRIBUTORS AND MANUFACTURERS
Pinpoint Growth Opportunities with NAW Analytics
Market Prospector
Market Prospector is a SaaS tool that empowers you to identify your company’s marketplace opportunities by comparing your customer data to complete marketplace demand data.
Find gaps in your strategy to outpace your competition and improve profitability.
Cleanse and Append
Our Cleanse and Append service updates and appends existing account data to your CRM to increase accuracy and organization.
This wholesale distribution account data uniquely includes DUNS firmographic data, NAICS or SIC codes, and market demand estimates by product category.
Forecasting and Backcasting
Access our various forecasting and backcasting models to improve ongoing measures at your business.
We provide figures down to the postal code level for over 200 product categories, helping you project future performance with confidence.
Unlock backcasting that validates model performance against historical demand.
With our B2B market intelligence software, you can conduct a five-year backward and forward time series analysis to improve your strategy and ensure future success.
Reports
Purchase one-off reports from Market Prospector.
Consultants, private equity firms, and investment banks can benefit from identifying marketplace opportunities without subscribing to the full tool.
Leverage demand data to optimize marketing resources, human capital, benchmarking, and wallet share analysis.
Identify definitive product demand by region to expand your market share.
Analyze market demand to identify complementary products to distribute.
Pinpoint areas for market penetration and untapped potential.
Better understand and report on your market share and potential.
Let's Create a Data Sample for You!
You Give Us:
- The market you’re in right now
- The market you’d like to grow in
- The geography
- The product
We’ll Give You a Profile of your Market by Industry that Includes:
- The number of targets
- The dollar demand
- The top industries
- The top 10 prospects to go after!
Data has never been more accessible, nor has it ever been more critical to a distributor’s success. But simply obtaining data is just a starting point. How you use and analyze the data will ultimately determine its impact on your business.
This eBook introduces distributors to the benefits of analytics, including how data-informed decisions can help a company analyze market potential, profile customers, and better target prospects — all of which can grow revenue, reduce costs, and improve profitability.
Hear Why Our Clients Choose NAW Analytics
Chuck Delph
CEO
Vallen
Danna Stone
Senior Vice President, Marketing
Graybar
Make NAW Analytics your #1 strategic planning partner and gain access to the most comprehensive market sizing, segmentation and forecasting data, including postal code and discrete product category levels.
Frequently Asked Questions About NAW Analytics
What industries does NAW Analytics support?
NAW Analytics supports wholesale distributors in the electrical, industrial, and construction industries.
How often is your market demand data updated?
Our product, economic, and prospect demand is updated on a quarterly basis.
How long do NAW Analytics projects typically take?
A standard report from Market Prospector can be created and run in minutes. For more complex reporting projects and forecasting, it can take longer based on the scope of the project requested.
Can I preview my reports before production?
Yes. Clients can review a Proof of Concept file to validate format, usability, and integration before full production.
What sources do you use to build your market profiles?
Our proprietary model is fueled by public regulatory data, private data sources, and data from our partnership with the Leeds School of Business at The University of Colorado.
How can I export NAW Analytics data to my CRM?
As a Market Prospector customer, you can export files that you can upload to your CRM. Custom report purchases are delivered in the same format and can also be easily uploaded into your CRM.
We’re developing API capabilities for Market Prospector customers in the near future—stay tuned!
