B2B distribution technology investment firm Applico has launched the 2025 version of its Top 50 B2B Marketplaces Report, offering a comprehensive look at the digital marketplaces redefining how businesses buy and sell physical products.

Marking the fourth annual version, the report is filled with information and analysis of the B2B marketplaces scene, with coverage of the following:

• Top 50 B2B Marketplace Rankings
• Top 25 Fundraises by Size
• Top 10 Venture Capital Rankings in B2B Marketplaces
• Capital Raised by Top 50 Over Past 10 Years
• Capital Raised by Vertical in 2024
• 2024 Capital Raises by Top 50
• Headcount Comparison by Vertical and across Top 10 B2B Marketplaces
• IPO Spotlight: ServiceTitan
• M&A Spotlight: OEConnection, Leaflink and Printify
• New Additions in 2024 Commentary
• Top 3 B2B Marketplace Commentary
• Down Rounds in 2024
• Q1 2025 Activity
• Honorable Mentions

“The most successful marketplaces are those that pair robust transaction volume with embedded SaaS and smart capital deployment,” said Nick Johnson, Managing Partner of Applico. “Each of this year’s top 3 marketplaces have used software in different ways to embed themselves into the customer experience and become a key sales channel in their industry that distributors need to take seriously. For distributors in other verticals, there’s plenty by looking across the Top 50 and understanding how these marketplaces are using AI and digital tools to make your customers’ lives easier and more efficient.”

View the full report at: https://distributiontechnology.substack.com/p/top-50-b2b-marketplace-report 

Applico is the lead partner for NAW’s Innovators Summit, set for Sept. 15-17 in Austin, TX. See MDM’s takeaways from the 2024 event here.