Rexel Appoints New Digital Officer - Modern Distribution Management

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Rexel Appoints New Digital Officer

John Pehler, who joined the company Jan. 10, has been appointed chief digital officer after previous jobs at Grainger and Caterpillar.
Rexel HQ

John Pehler was appointed Rexel USA’s new chief digital officer, the electrical distributor announced.

Pehler will partner with the entire Rexel USA executive leadership team to “lead and further accelerate the digital strategy and transformation across the country,” the company said.

“We are honored to welcome John to the Rexel family and are thrilled to leverage his passion for technology and innovation,” said Jeff Baker, CEO of Rexel USA.

John Pehler
John Pehler

Pehler brings many years of digital expertise and has consistently demonstrated his ability in leading digital acceleration, the company said.

Prior to joining Rexel, Pehler held executive leadership positions including, global head of digital customer engagement at Caterpillar Inc. and director of digital experience and strategy at W.W. Grainger, Inc.

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