The 2020 Mid-Year Economic Update_long

NetSuite to Acquire Bronto Software

NetSuite will incorporate Bronto's marketing automation platform into its omnichannel platform.

Cloud-based ERP and e-commerce provider NetSuite Inc. (NYSE: N), San Mateo, CA, has agreed to acquire Durham, NC-based Bronto Software Inc., a privately-held cloud-based commerce marketing company, for $200 million.

The acquisition will combine Bronto Software's commerce marketing automation platform with NetSuite's cloud-based omnichannel platform.

"Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile," said Zach Nelson, NetSuite CEO.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events


articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.