Sonepar Boosts Branding with ‘Purpose’ Launch - Modern Distribution Management

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Sonepar Boosts Branding with ‘Purpose’ Launch

The company's stated "Purpose" of "Powering Progress for Future Generations" is based on six group-wide commitments by 2028.
Sonepar sdf

Electrical supplies distribution giant Sonepar has taken its branding in a new direction in the form of a new mission statement that the company calls its “Purpose,” defined as “Powering Progress for Future Generations.”

Paris, France-based Sonepar said this Purpose encapsulates the company’s long-term objectives by defining six commitments by 2028 around continuous education, sustainable customer journey, product circularity, gender balance and communities.

Sonepar said the Purpose is the result of an initiative it started in 2022 with broad consultations over several months that involved shareholders, associates, suppliers and customers.

Sonepar Topped $36B in 2023 Global Sales, $13B in U.S. (March 12)

“Sonepar’s Purpose will be the bridge between our past and our future, directing our roots into a new direction,” CEO Philippe Delpech during a company keynote addressing 45,000 associates worldwide.

A March 18 news release emphasized that Sonepar’s Purpose is rooted into core activities through six group-wide commitments that engage associates and stakeholders around common initiatives and goals:

  • Continuous Education: by 2028, Sonepar intends to provide annual sustainability training for all associates. Our salesforce will be the best trained in the electrical distribution industry to promote sustainable solutions. 
  • Sustainable Customer Journey: by 2028, Sonepar intends to provide each customer with the lowest CO2 alternative for every quotation.
  • Product Circularity: by 2028, Sonepar intends to use packaging made from 100% recycled materials, and to recycle 100% of products returned to Sonepar by customers.
  • Gender Balance: by 2028, Sonepar intends to annually recruit at least 40% of women into its workforce.
  • Communities: by 2028, Sonepar intends to create the Sonepar Powering Community Program in every country in which it operates. This program will create and support dedicated education projects in its ecosystem, give opportunities to vulnerable people, and provide aid during natural disasters.
  • Sharing: recognize the contribution of Sonepar’s associates to the success of the transformation.

The company also detailed the announcement in the video below:

Sonepar’s North American operations charted No. 2 on MDM’s 2023 List of Top Distributors for electrical, data and security products.

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