The Power Transmission Distributors Association (PTDA) on June 27 launched an online learning management system for power transmission/motion control distribution companies.

The PTDA Learning Hub offers learning materials that are brand-agnostic, focusing on the fundamental characteristics, vocabulary and specifications of power transmissions/motion control products. The hub features:

• 17 micro-learns based on the 6th edition of the PTDA Power Transmission Workbook.
• PDF chapters of the Power Transmission Handbook enhanced with automated gifs and diagrams.

The expandable platform will grow to include additional content such as webinars and text-based resources.

“The competitive advantage for power transmission/motion control distribution companies is the knowledge and speed they bring to solving a customer’s complex problems,” says Ann Arnott, PTDA Executive Vice President and CEO.

“As companies bring on new hires or transition employees into positions where customer interaction is a priority, the PTDA Learning Hub allows employers to easily advance product knowledge through self-directed learning opportunities,” Arnott added. “A greater breadth and depth of knowledge translates to a stronger competitive advantage, customer relationships, loyalty and sales.”

In a 2021 PTDA member needs assessment, employee training ranked among the top five areas distributors — especially companies under $10 million in sales — plan to invest in the next five years.

“As small distribution business owner, I lack a dedicated human resource team and training program,” says PTDA President Mike McLain of Allied Bearing and Supply. “As competition from large marketplaces continues to grow within our industry, training is a key area to set my company apart. I want my sales crew to be the ‘go-to’ team for creative customer solutions, and the PTDA Learning Hub helps facilitate that.”

Headquartered in Chicago, PTDA represents power transmission/motion control distribution firms that generate more than $19.6 billion in sales and span over 2,700 locations. PTDA members also include manufacturers that supply the PT/MC industry.