The 2020 Mid-Year Economic Update_long

September 10 2014

2014 State of Distributor Marketing

Volume:

44

Issue:

17

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Features

A joint MDM-Real Results Marketing survey revealed that while 80 percent of respondents create an annual marketing plan, for most companies, that plan is largely ignored after its creation. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.

This article includes:

  • What vehicles distributors are using for marketing – and which are perceived as the most effective
  • How the focus of marketing has shifted for distributors
  • How distributors approach staffing around sales and marketing

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Cost-Effective Channel Alignment
  • Who's My Coach? The Changing Role of Sales Managers in Distribution
  • Redwood Plastics: Success through Online Engagement

It’s easy to say distributors are more than middle men in the sales process. They are there to provide product when customers want it, where customers want it and how customers want it, right? But what is the real value distributors provide? Last week, MDM, in partnership with Grant Thornton, hosted a Webcast examining the threat of disintermediation (or the act of cutting distributors out of the sales process). In that event, the question was raised: Has technology changed what we have traditionally thought value to mean?

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Differentiate to Combat Disintermediation
  • 2014 State of Distributor Marketing: Distributor Marketing Shifts to Digital
  • Disasters Can – and Will – Happen

Disasters touch every sector of the industrial distribution industry every year, costing millions, destroying businesses and affecting the supply chain. Incorporating an emergency preparedness plan can greatly influence the outcome of a disaster, as can the methods undertaken to recover from one.

This article includes:

  • Case studies from two companies that suffered losses from fires
  • Steps to take to initiate an emergency preparedness plan
  • Valuable resources that your company probably already has

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Distributor Marketing Shifts to Digital
  • Technology-Driven Value?
  • Construction Drives M&A Activity in August
PDF Download

A joint MDM-Real Results Marketing survey revealed that while 80 percent of respondents create an annual marketing plan, for most companies, that plan is largely ignored after its creation. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.

This article includes:

  • What vehicles distributors are using for marketing – and which are perceived as the most effective
  • How the focus of marketing has shifted for distributors
  • How distributors approach staffing around sales and marketing

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Cost-Effective Channel Alignment
  • Who's My Coach? The Changing Role of Sales Managers in Distribution
  • Redwood Plastics: Success through Online Engagement

It’s easy to say distributors are more than middle men in the sales process. They are there to provide product when customers want it, where customers want it and how customers want it, right? But what is the real value distributors provide? Last week, MDM, in partnership with Grant Thornton, hosted a Webcast examining the threat of disintermediation (or the act of cutting distributors out of the sales process). In that event, the question was raised: Has technology changed what we have traditionally thought value to mean?

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Differentiate to Combat Disintermediation
  • 2014 State of Distributor Marketing: Distributor Marketing Shifts to Digital
  • Disasters Can – and Will – Happen

Disasters touch every sector of the industrial distribution industry every year, costing millions, destroying businesses and affecting the supply chain. Incorporating an emergency preparedness plan can greatly influence the outcome of a disaster, as can the methods undertaken to recover from one.

This article includes:

  • Case studies from two companies that suffered losses from fires
  • Steps to take to initiate an emergency preparedness plan
  • Valuable resources that your company probably already has

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Distributor Marketing Shifts to Digital
  • Technology-Driven Value?
  • Construction Drives M&A Activity in August