The 2020 Mid-Year Economic Update_long

January 10 2019

State of Distributor Marketing, Pt. 2: Right People, Right Message

Volume:

49

Issue:

1

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Features
State-of-Dis-Part-2-Image-1

In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.

Subscribers should log-in below to read this article.

4901Cover

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • State of Distributor Marketing, Pt. 2: Right People, Right Message
  • Commentary: Look Hard at Your Value in 2019. Seriously.
  • 10 Channel Dynamics for 2019
  • 2019 Outlook for Distribution
  • Market Snapshot: Market Demand for Machine Tool Accessories
  • MDM News Digest 4901

Are you a subscriber? Simply log-in to view this issue.

PDF Download
State-of-Dis-Part-2-Image-1

In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.

Subscribers should log-in below to read this article.

4901Cover

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • State of Distributor Marketing, Pt. 2: Right People, Right Message
  • Commentary: Look Hard at Your Value in 2019. Seriously.
  • 10 Channel Dynamics for 2019
  • 2019 Outlook for Distribution
  • Market Snapshot: Market Demand for Machine Tool Accessories
  • MDM News Digest 4901

Are you a subscriber? Simply log-in to view this issue.