January 10, 2019 - Modern Distribution Management

January 10, 2019

State of Distributor Marketing, Pt. 2: Right People, Right Message

In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is that while distributors are slowly getting better at marketing, only a small portion (6 percent) can be classified as high performers. In Part 2 of the series, we explore two areas that distributors must improve on if they are to join that 6 percent and reap first-mover benefits.

Subscribers should log-in below to read this article.

State of Distributor Marketing, Pt. 2: Right People, Right Message Read More »

Download this Issue in PDF: January 10, 2019

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • State of Distributor Marketing, Pt. 2: Right People, Right Message
  • Commentary: Look Hard at Your Value in 2019. Seriously.
  • 10 Channel Dynamics for 2019
  • 2019 Outlook for Distribution
  • Market Snapshot: Market Demand for Machine Tool Accessories
  • MDM News Digest 4901

Are you a subscriber? Simply log-in to view this issue.

Download this Issue in PDF: January 10, 2019 Read More »

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!