A potential customer who is already signed on with another distributor doesnt need your business but you can increase the chances that theyll want it. It starts with showing interest, says Channel Marketing Groups David Gordon.
Posts By David Gordon
Consumer experiences are quickly carrying over into the buying expectations of B2B customers.
Isenstein was the founder of DISC, the industrys first, and foremost, market data resource.
As Amazons ground and air delivery services continue to grow, the decision by FedEx highlights a dilemma often faced by distributors: Is the business gained from a relationship with Amazon worth the potential risks of working with a competitor? David Gordon of Channel Marketing Group weighs multiple considerations and potential alternatives for distributors.
There is a segment of distribution customers who are only interested in price.
Large-account buyers may be warming up to Amazon Business.
As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.
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Innovation is critical to long-term success in distribution. This article shares tips on how to create a culture that encourages innovation throughout your organization.
This article includes:
- How distributors currently innovate
- Attributes of innovation
- Six options to consider for improving innovation
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- 2016 Distribution Remodel: How to Build a Better Business
- Move Beyond Sales Training
- MDM Interview: Beyond Change Management
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