Posts By David Gordon

Size doesnt matter when it comes to being successful in e-commerce. Walmart recognized that its prior e-commerce team, and perhaps its vision, could only take the company so far. It needed new blood, says Channel Marketing Groups David Gordon.
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SANTA CLARA,CA/USA - FEBRUARY 1, 2014: Amazon building in Santa Clara, California. Amazon is an American international electronic commerce company. It is the world's largest online retailer.
As Amazons ground and air delivery services continue to grow, the decision by FedEx highlights a dilemma often faced by distributors: Is the business gained from a relationship with Amazon worth the potential risks of working with a competitor? David Gordon of Channel Marketing Group weighs multiple considerations and potential alternatives for distributors.
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As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.

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Innovation is critical to long-term success in distribution. This article shares tips on how to create a culture that encourages innovation throughout your organization.

This article includes:

  • How distributors currently innovate
  • Attributes of innovation
  • Six options to consider for improving innovation

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • 2016 Distribution Remodel: How to Build a Better Business
  • Move Beyond Sales Training
  • MDM Interview: Beyond Change Management
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