Posts By David Gordon

- Blog
And other critical reasons why e-commerce investment is the smart choice for nearly all distributors, from Channel Marketing Group's David Gordon.

- Blog
If public companies are saving on T&E, how much of a T&E increase will they be able to justify to Wall Street if it reduces earnings and doesn’t increase sales?
- Blog
Size doesnt matter when it comes to being successful in e-commerce. Walmart recognized that its prior e-commerce team, and perhaps its vision, could only take the company so far. It needed new blood, says Channel Marketing Groups David Gordon.

- Blog
A potential customer who is already signed on with another distributor doesnt need your business but you can increase the chances that theyll want it. It starts with showing interest, says Channel Marketing Groups David Gordon.

- Blog
Consumer experiences are quickly carrying over into the buying expectations of B2B customers.

- Blog
Isenstein was the founder of DISC, the industrys first, and foremost, market data resource.

- Blog
As Amazons ground and air delivery services continue to grow, the decision by FedEx highlights a dilemma often faced by distributors: Is the business gained from a relationship with Amazon worth the potential risks of working with a competitor? David Gordon of Channel Marketing Group weighs multiple considerations and potential alternatives for distributors.
- Blog
There is a segment of distribution customers who are only interested in price.
- Blog
Large-account buyers may be warming up to Amazon Business.
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As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.
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Innovation is critical to long-term success in distribution. This article shares tips on how to create a culture that encourages innovation throughout your organization.
This article includes:
- How distributors currently innovate
- Attributes of innovation
- Six options to consider for improving innovation
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- 2016 Distribution Remodel: How to Build a Better Business
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- MDM Interview: Beyond Change Management
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