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Commentary: Fighting the Digital Disruption War
For more than 20 years, technology adoption in distribution has lived with this axiom: The distribution industry moves at its own pace, and it reflects the wants and needs of its customers. On the other side is this: distribution, particularly industrial channels, is on the slow end of the technology adoption curve. As with most things, the truth is somewhere in the middle.
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- Filed In: Technology, Research & Analytics
About the Author
Tom Gale
Tom Gale has been an MDM researcher and industry analyst for 30+ years on independent distribution channel trends, consolidation, technology and competitive landscape. He is a frequent speaker and moderator on these topics at company, marketing group and association meetings in North America and Europe.
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