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The global e-commerce marketplace is maturing. With distributors exploring more opportunities to invest in online platforms and digital capabilities, MDM spoke with Alibaba Group’s John Caplan about Alibaba.com’s recent U.S. expansion and how the China-based B2B platform seeks to differentiate its relationship with distributors. Also impacting the international market is President Trump’s signing of the United States-Mexico-Canada Agreement. Once ratified, distribution leaders are optimistic the trade deal will improve regulatory alignment, reduce redundancies, increase transparency and overall advance and expand on trade between the North American countries.
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The global e-commerce platform's business model is built around the premise of making it easier for distributors and manufacturers to do business around the world, says John Caplan, president of North America B2B and chief growth officer, global B2B.